We are so fed up with Special Offers, and hearing about them. When we search a product online we are 90 % of the time guaranteed we will find a special offer for that product. But why do we still love getting those special offers? Why do we tell our families and friends how much we have saved and what a great deal it was? It is all about PERCEPTION… We love knowing that we got a great value for our money.
So If you are a business owner thinking what offer to give to your customers, it’s all about that Compelling message in the offer. There are 6 most frequently used offers in the market place today. So let’s take a look at them:
1. FREE OFFER. When you give a customer something free in exchange to get something from them. That gets your customers to act immediately. For example this could be an e-book offer. You can create an e-book on how to use your product ’10 benefits of coconut oil’. And that is how you get a lead for your email marketing campaign. This is how most companies build their customer data base. Remember a customer nowadays buy on the 5th-8th point of contact. More FREE content you will give them more likely you will build interest, trust and relationship.