Before we go into how to educate your customers, let’s take a look why businesses fail ‘online’.
And I don’t mean just telling them who you are or that you are the best in your field. That is Marketing 1999. But today is 2019. Take a look at a local newspaper. There are at least 3 plumbers, 2 solicitors, 3 accountants listing their ads. And ALL of them are saying the exact same thing. Businesses are listing their services that look exactly the same as their competition. And Your potential customers cannot tell the difference between you and your competition.