The beauty of having Google My Business Set Up correctly. What is google my business anyway? It is a bit like having your business listed on the yellow pages except you are listed online instead of in a paper book.
Google My Business
Why Should I have my business on Google My Business?
How do your clients search for your business online?
Let’s look at how your customers are searching for you online. What phrases and keywords are they typing into Google when they are searching for your service? This is one of the most important parts. You need to take the hat of a business owner of and put a hat of your customer. In other words put yourself into your customer shoes. The easiest way to do that is by asking your existing customers how did they find you?
And it might be very different from what you have anticipated. A lot of business owners I worked with are very surprised with the results about their customer needs. So take time in analyzing the thinking of your clients. It is very important.
Below is an example of somebody looking for a polish solicitor in Dublin in their native language.
What do you see? There are four different solicitors advertising and spending money on Google Ads. But who is really standing out from the crowd? The guy on the right with his own photo! It looks like he has the whole section on the right! And he is NOT even advertising!!! His website is number 5 on a list, and it shows up ORGANICALLY!
That means when the other law firm’s run out of their daily budget his website is still on the top of Google Page 1! And always will be! As it looks like the other law firm’s decided to take the fastest route (more expensive in the long run) but NOT necessarily the smartest or the most sustainable for future.
So what did this polish solicitor do to get there? He set up Google My Business correctly. Need help in setting up your google my business? Give us a shout.